There are various things that donors are looking for in a school fundraiser before contributing to its cause. You need to meet donor expectations if you want them to support you. Read on to find out what donors are looking for before deciding to donate money to a fundraiser.
For donors who want to feel publicly recognized for their contribution, use recognition incentives such as listing donors on your donation website in a special publication and using personalized thank you notes. For corporate or business donors, consider posting logos with links to the company’s website.
Donors want proof of how their donations will help support your fundraiser cause with the aid of your fundraiser-giving levels. For example, create donation amounts in ascending order and include the purposes of these amounts beside each donation amount.
Consider a digital fundraising platform to offer your donors more ways to participate in your fundraising efforts. You’ll want to make sure the platform allows you to have a webpage or site dedicated to your fundraiser. Creating a online fundraiser instantly gives your donors ways to donate 24/7 and to use credit cards and other digital payment methods.
When you are looking for the best platform to host your fundraiser, you’ll want to make sure the company you choose is serious about securing the personal information as well as the payment details of your donors.
LeanStream’s digital fundraising platform offers secure donor management as well as flexible options for your fundraisers. In addition, LeanStream comes with a fully featured e-commerce site for your school or district which allows you to sell merchandise, tickets, passes, as well as the collection of school fees and club dues.
Donors look for the celebration of the accomplishments in your school fundraiser. Constantly communicate the small goals you accomplish due to the donors’ contributions and thank everyone. With this, donors will see immediate accomplishments from their fundraising efforts instead of waiting for an overwhelming annual goal, which may cause them to give up or forget about your school fundraiser.
The ability to stand true to whatever you say is something valued by all donors. School fundraisers that do it exactly the way they commit to are what donors look for to entrust with their contributions. And, donors become more liberal in giving to your school fundraiser cause when they know they can trust you.
Donors look for fundraisers where the fundraising team maintains healthy and lively relationships with donors. A good school fundraiser does not only contact donors when they require contributions.
Donors appreciate it when the school fundraising team sends them greetings, birthday wishes, congratulatory messages to show their concern and care. Communicating with your donors shows that you care for them and are not just after their money.
Donors look for things that help them prove that their donation efforts will significantly impact recipients and help them feel appreciated.